Adoption of Lincoln’s Global User Experience commenced in 2016 and completed in 2019. Migration of web pages to the new platform combined original artwork with Ford Motor Company’s guidelines to create an elevated experience for Lincoln.
See more at www.lincoln.com/luxury-crossovers/nautilus.
Lincoln Motor Company – Dearborn, MI
Design a Vehicle Home Page template for Lincoln.com based on Ford Global UX components coded for AEM (Adobe Experience Manager).
Art direction, content strategy, web design & layout
Art Director & Designer
Thanh Le, Natalie Cho