The Apollo interface from Universal Audio enables their UAD-2 Plug-Ins to replicate classic analog recording hardware in today's digital recording environment. Launched in 2012, Apollo was a game-changer in the pro-audio and music recording industry.
The visual identity and positioning was developed in concert with marketing directors and VPs from Universal Audio. All stages from alpha art, conceptual packaging to finalized print ads and launch emails are displayed here.
Universal Audio, Inc. – Scotts Valley, CA
Develop an identity and visual narrative for the launch of Apollo utilizing existing UA brand elements while also introducing a new visual style for a completely new Universal Audio product category.
Art direction, layout, graphic design, print production, typography, packaging
Art Director & Designer