Saks Fifth Avenue and NBC collaborated for a second season of 'Fashion Star' in 2012. The premiere of Season 2 reintroduced viewers to a familiar format – watch buyers from Saks Fifth Avenue, Express and Macy's duke it out over contestants' original designs that they want to market on their companies' websites.
New this time, is a real-time, Saks-branded microsite that refreshed "live" along with the television program. Each winning contestant's designs become available for purchase as they are bought on show. Customers can purchase merchandise straight from the web or mobile devices.
Saks Fifth Avenue – New York, NY
Design an interactive, Saks-branded webpage incorporating design cues from Saks and NBC that delivers a real-time, easy-to-watch-and-buy shopping experience on Saks.com.
Art direction, web design, layout, digital asset production